Fedor Novikov

Fedor Novikov

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Missing Middle Capital For Real Estate Innovation
Designing a new capital product that sits between traditional real estate equity and venture capital.
Mar 28, 2023 • Fedor Novikov
Case Study: 517 W Main St by Neutral
Creating a low rise mass-timber multifamily product for Madison, WI (and beyond)
Sep 23, 2025 • Fedor Novikov
A New Generation of Real Estate Creative Consultants
Call them a Fractional Brand Director, Product Strategist, or a Creative Owner's Rep — a new approach is emerging in the industry.
Mar 18, 2024 • Fedor Novikov
LVMH of Real Estate
A lesson from LVMH on the critical importance of Creative Directors and the need for a similar role in real estate.
Dec 19, 2022 • Fedor Novikov
Case Study Houses 2.0.
It's a good time to reboot the program for XXI century.
Oct 16, 2024 • Fedor Novikov
On Living With a Space
Notes from a spontaneous trip to Marfa, TX
Feb 22 • Fedor Novikov
Movie Credits for Buildings
One building — many names.
Sep 15, 2025 • Fedor Novikov
Family-Friendly Multifamily
Learning from strollers to design better family-friendly buildings.
Jan 8, 2024 • Fedor Novikov
Motel Revival
Designing an EV-native travel hub concept
Nov 3, 2022 • Fedor Novikov
Outdoor Hospitality for Thesis Driven
A guest post for Thesis Driven blog on the rise of glamping, its unique economics, risks, and the outlook for institutional investors.
Mar 3, 2023 • Fedor Novikov
Compounding Great Buildings
A Really Good Buildings' manifesto of sorts
Oct 18, 2022 • Fedor Novikov
A Return To The Movies
The box office performance of Top Gun and Avatar provides insight into the future of movie theater design and development.
Mar 13, 2023 • Fedor Novikov
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