This is a personal blog on product and creative direction in real estate development, written by Fed Novikov.
This blog reflects my personal journey towards becoming a better real estate developer and operator. In particular, I love product and creative direction in real estate.
Over the past decade, I've been focusing on innovation in real estate industry: from robots to streamlining multifamily development. Currently, I'm working with Neutral — a sustainability-focused developer — on establishing a new low-rise multifamily product line. I previously co-founded Apt, where I streamlined the pre-development process for small-scale multifamily properties. I also led the prefab homebuilding initiative, Backyard, at Airbnb Samara from its inception.
In this blog, I typically write about my personal industry reflections, development case studies, and speculative real estate development concepts. For instance, roadside hospitality reimagined for electric vehicles, or family-friendly multifamily housing.
You can find more information on my personal website, connect with me on linkedin, or reach out via email.
Best,
— Fed
